OUR STORY

SHE ALWAYS DREAMED OF WORKING IN FASHION.

Rebecca Davis has had a fascination with fashion and jewelry since she was a young girl playing “dress-up” in her grandmother’s antique costume jewelry.

 

As a teen she used some of her grandmother’s pieces and repurposed them into modern jewelry. She has a love of semi-precious stones and created more contemporary designs during her time in college, selling it to boutiques. Her creative drive earned her a Bachelor of Fine Arts degree and a career as an award-winning graphic designer, but she never lost her love for fashion, antique jewelry and jewelry design. Fifteen years into her career as a creative director and a print and website designer, she changed her focus and went full circle and back to her first love. 

 

Rebecca launched her company as a jewelry line, Mimi & Dottie®, in 2008 - and JONDIE® soon after - as a retail partner in a Nashville area co-op shop. As her clientele base grew and word spread about her products, she needed more space and moved to a small shop in Downtown Franklin (which is now the home of her other boutique, Mimi & Dottie®). As her company grew she had the opportunity to move JONDIE® to the current location at 412 Main Street in Historic Downtown Franklin, Tennessee - 30 minutes south of Nashville. 

 

The clothing, jewelry, accessories and beauty items are all personally selected by Rebecca for her boutiques. With multiple shipments every week, there is always something new to discover.  

 

Rebecca is very proud of the team she has put together at JONDIE® and Mimi & Dottie®. Her professional staff brings extensive backgrounds in fashion, retail merchandising, design, branding and wardrobe styling. Everyone contributes their gifts to help our shops stand out and provide a fun and unique shopping experience.

 “I am very proud of the team we have put together at JONDIE. Our professional staff brings extensive backgrounds in fashion, retail merchandising, design, branding and wardrobe styling. We have a truly gifted team and everyone really makes JONDIE stand out as a unique shopping experience.”

DO WHAT YOU LOVE

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©2020 JONDIE® 

 

Visit Our Sister Store - Mimi & Dottie®